I like to make things.
A rap song that pokes fun at Dubai's gold-digging culture.
A stand-up comedy act that was far too hard to memorize.
A virtual band on Unreal Engine.
For the past 14 years, I've been trying to make stuff at independent, holding company agencies and even client side.
Most recently, I moved to Chicago to give it a go while I freeze my a** off.
Aside from making things, I have a knack for building teams and somewhat elaborate decks.
Mainly because 1) advertising is a team sport and 2) to make work, you gotta sell work.
If awards matter to you, I've listed them below.
If not, here's a couple of gems from when Hasbullah and I got into NFTs and, contrary to what I imagined, it didn't make me rich.
Work Experience
Leo Chicago, Creative Director (2025 - present)
Mastercard, Director - Marketing Services, Creative & Strategy (2025)
Digitas & Publicis Q, Head of Creative (2022 - 2025)
MullenLowe MENA, Creative Director (2020 - 2022)
Wunderman Thompson Dubai, Associate Creative Director (2018-2020)
MullenLowe Brazil, Copywriter (2015-2018)
Dentsu Brazil, Copywriter (2015)
Africa/DDB + DPZ, Intern Copywriter (2012-2015)
Awards
Top 5 Creative Directors in the UAE according to the One Show (2021).
Effies
🥇GOLD x3
🥈SILVER x1
🎗FINALIST x3
Campaign Tech Awards
🏆AGENCY OF THE YEAR
🥇WINNER x1
🎗FINALIST x1
Caples Awards
🥇GOLD x1
🥈SILVER x2
🥉BRONZE x1
🎗FINALIST x3
Young Guns
🥈SILVER x1
London International Awards
🎗FINALIST x2
Young Glory
🥉BRONZE x1
CCSP (Brazilian Creative Awards)
🥉BRONZE x1
🎗FINALIST x1
MADStars
🥉BRONZE x1
Cannes Lions
🥈SILVER x1
🎗SHORTLIST x10
One Show
🥉BRONZE x1
🎗MERIT/IN-BOOK x3
🎗SHORTLIST x2
Clio Awards
🥇GOLD x1
🥈SILVER x2
🥉BRONZE x1
🎗SHORTLIST x1
NY Festivals
🏆REGIONAL AGENCY OF THE YEAR
🥇GOLD x1
🥈SILVER x2
🥉BRONZE x1
D&AD
🎗FINALIST x3
Dubai Lynx
🏆GRAND PRIX x2
🥇GOLD x2
🥈SILVER x8
🥉BRONZE x2
🎗FINALIST x8
JURY Experience
NY Festivals
Effies
Caples
Shots EMEA
CLIENTS
MAIN PUBLICATIONS
