About — Eduardo Castello Branco

I like to create things.

Ads that look like ads.

Ads that don't look like ads.

A stand-up comedy act that was far too hard to memorize.

For the past 13 years, I've been trying to make stuff in and outside of holding company agencies.

Most recently, I decided to give it a go from inside the client's office - and yeah, it does feel a bit like 21 Jump Street.

Aside from making things, I have a knack for building teams and somewhat elaborate decks.

Mainly because 1) advertising is a team sport and 2) to make work, you gotta sell work.

If awards matter to you, I've listed them below.

If not, here's a couple of gems from when Hasbullah and I got into NFTs and, contrary to what I imagined, it didn't make me rich.

Mastercard, Director - Marketing Services, Creative & Strategy (2025 - present)
Digitas/Publicis Groupe, Head of Creative (2022 - 2025)
MullenLowe MENA, Creative Director (2020 - 2022)
Wunderman Thompson Dubai, Associate Creative Director (2018-2020)
MullenLowe Brazil, Copywriter (2015-2018)
Dentsu Brazil, Copywriter (2015)
Africa/DDB + DPZ, Intern Copywriter (2012-2015)